Marketing Portfolio – SXSW
Prior to founding Spark and Burn Studio, Christina Wiese oversaw all content and marketing initiatives for the SXSW Film Festival and Conference in Austin, Texas.
Marketing Portfolio – SXSW
Prior to founding Spark and Burn Studio, I oversaw all content and marketing initiatives for the SXSW Film Festival and Conference in Austin, Texas.
Working closely with a small but mighty team, I had the opportunity to implement new organizational tools and marketing strategies to elevate the festival's content and messaging across its website, social media channels, email campaigns, and more.
About the SXSW Film Festival and Conference: For nine days in March, creatives of all stripes gather for the acclaimed SXSW Film Program to celebrate raw innovation and emerging talent both behind and in front of the camera. During the 2016 event, the Film Conference rallied 19,000+ participants and the Film Festival attracted 70,000+ attendees.
Key Development Initiatives
- Yearly Timeline
- Editorial Calendar
- Marketing Strategy
Key Metrics
- Increased viewership for multiple blog series; increases ranged from +44% to +489% in a year-to-year comparison
Increased audiences across social media channels; Facebook (+32%), Twitter (+43%), Instagram (+594%)
Wrote and grew Film community newsletter email to 8,000+ subscribers
