I help entrepreneurs,
coaches, and small businesses launch their community on Circle.
My dynamic toolkit is shaped by 10+ years of community-building experience.
At Outsite, I helped scale paid membership from 0 to 5,000 by launching online and in-person programs, built a new community platform, and trained 70+ community managers across 10 time zones.
Today, I specialize in helping entrepreneurs build communities on Circle. I’ve worked on the platform since its inception in 2020, managed a Circle community for 3 years, and helped create or optimize over a dozen others. From intuitive structures to engagement strategies, I love collaborating with clients to bring their unique vision to life.
My community approach is human-centered, strategically aligned, and always rooted in transparency—clear is kind. So whether you're starting from scratch or refining what you’ve built, I’m here to help create a space that feels streamlined, engaging, and aligned with your goals.
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✦ Launch New Community
✦ Migrate Existing Community
✦ Platform Selection
✦ Design Community Architecture
✦ Beta Testing
✦ Marketing Launch Plan & Offers -
✦ Content and Course Strategy
✦ Event Programming
✦ Membership Lifecycle
✦ Metrics & Optimization
Areas of Expertise
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Project Management: Notion, Asana, Trello, Slack, Google Drive, Toggl, Miro, Airtable, Calendly, Zapier
Platform: Circle, Meetup, WhatsApp, Product Hunt, Google Business Profile, Cloudbeds, Discord, Instagram
Engagement: Orbiit, Tally, Typeform, ChatGPT
Events: Eventbrite, Splash, Luma, YouTube, Zoom
Design: Illustrator, InDesign, Canva, iMovie
Data: Google Analytics, Metabase
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2025 Community Moderator - Core Skills
2023 Tech Ladies Leadership Accelerator
2022 Google Project Management
2020 The Community MBA
2020 The Science of Well-Being -
Wellness, Spiritual, Tech, AI, Hospitality, CPG, Coliving, Travel, Media Publishing, Film Festivals, Advertising, Higher Education
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Work on Climate - Volunteer Moderator
Circle
Outsite
The Community Community
CMX
Nomad List
Duolingo
Goodreads
Good to Knows
Circle Community Setup
Ready to launch or migrate your community to Circle? Choose from two setup options tailored to your needs, from foundational setups to fully customized services.
Community Audit
Is your community feeling chaotic or underwhelming? This Audit will streamline your setup and provide clear, actionable recommendations to elevate your community.
1:1 Community Coaching
Looking for expert guidance or need a brainstorm buddy? From strategy to structure—or anything in between—I offer hourly or project-based consulting tailored to your needs.
Case Study 1: Migrate a Community from Slack to Circle
As Head of Community and Events, I transformed Outsite's outdated Slack community into a sleek Member Hub, seamlessly integrating into their mobile app. With a 74% member adoption rate and engagement at 24% MAU, the platform hosted on Circle now connects 5,000+ Members globally.
Case Studies
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Case Studies ✦
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When the pandemic began in 2020, it significantly restricted Outsite’s in-person community strategy. Although there was an existing online Slack group for Members, Slack presented several issues:
Required a separate account for access
Conversations and knowledge expired
Provided extremely limited analytics
Poor navigation and lack of channel organization
Unbranded community space and experience
Given these challenges, a decision was made to find a new Community Platform to better meet the community's needs and seamlessly integrate with a future mobile app.
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Head of Community and Events at Outsite | Project Lead and Product Lead
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Determined and prioritized essential community platform features
Researched and compared Community Platform options
Facilitated 2 rounds of Member Feedback
Built the environment and seeded all content for launch
Created online community guidelines, new onboarding strategy, and content calendar
Created migration plan to transition community away from Slack group
Co-created launch campaign and deliverables with Marketing to ensure smooth transition
Hosted 4 Team Trainings prior to launch; created all training materials
Set new KPIs based expanded data sets available
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✅ Successfully transitioned community platform: https://hub.outsite.co/
✅ High member adoption rate of 74%
✅ Increased MAU (Monthly Active Member) to consistently reach 24% (8-10% is expected)
Case Study 2: Launch New Community and Courses on Circle
I worked with bestselling author Franco Romero to scale The Way of the Inner Child from a 1:1 course offering to a self-paced Course with a dynamic online community. By designing the community architecture, refining the brand, and leading a successful launch, we enrolled 25+ students in two weeks, surpassing sales goals with $25,000 in revenue.
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Franco Romero—top #10 bestselling author, spiritual teacher, and clairvoyant—approached me to help scale The Way of the Inner Child, transitioning it from a 1:1 offering to a self-paced Course paired with a dynamic online community.
He envisioned a space where students could feel supported and creative, infused with the mysticism and playfulness at the heart of his teachings. Together, we designed a community that not only complemented the Course but also expanded its reach, featuring engaging discussion spaces, live events, exclusive resources, and creative additions like merchandise.
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Community Consultant | Circle Expert
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Brand Development: Shaped brand identity through collaboration on colors, voice, tone, and graphic design.
Community Architecture: Designed and implemented structure, including space groups, paywalls, member tags, workflows, notifications, and guidelines.
Content Setup: Uploaded Courses, videos, learning materials, event schedules, and discussion prompts.
Beta Testing: Organized and ran a beta test with over 20 previous students to gather feedback and refine the experience.
Marketing Launch Plan: Developed a launch strategy, including email campaigns, promotional incentives, and clear deadlines.tion text goes here
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✅ Successfully launched the community on schedule: https://playground.francoromero.com/
✅ Enrolled 25+ students within two weeks, generating $25,000 in sales—exceeding initial targets.
✅ Highly engaged community with 81% MAU 2 months post launch.✅ Co-hosted community events to foster engagement and connection.
Case Study 3: Optimize Moderation for a 30K+ Climate Community
As a Lead Community Moderator for a 30K+ member Slack community, I led quarterly projects to improve moderation and member support, including streamlining reporting pathways and introducing automated support forms. By creating a centralized Moderation Hub, I empowered our team with the tools and clarity needed to foster a more engaged and compliant community.
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As a dedicated volunteer, I contribute 5 hours weekly to enhance the Member Experience for the Work on Climate community, which has over 30,000 members on Slack. My primary role involves daily moderation to ensure all posts adhere to the Community Guidelines, fostering a positive and compliant online environment. In addition to my day-to-day moderation responsibilities, I led quarterly initiatives aimed at improving community operations, including:
Streamlining Help and Violation Reporting Pathways
Centralizing Moderation Processes and Information in a Hub
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Volunteer Community Moderator | Work on Climate
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Streamlined Community Moderation: Conducted daily moderation of high-traffic channels, ensuring swift response to issues, and provided weekly oversight for low-traffic channels to maintain a consistent community experience.
Enhanced Moderation Responses: Revised and optimized moderation responses to improve clarity and consistency.
Developed Violation Categories: Created and implemented a comprehensive system of violation categories and rankings, which will be used for AI pilot program.
Consolidated Help & Reporting Options: Analyzed existing help and reporting systems, reducing member confusion by consolidating and simplifying options from 7 to 3 options.
Introduced Automated Support Forms: Created new 'Ask for Help' and 'Report Misconduct' forms with automated workflows, improving the efficiency and accuracy of member support.
Established New Moderation Hub: Helped build a centralized Moderation Hub, integrating all relevant information, guidelines, and resources into one accessible location for moderators and the Member Experience Team.
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✅ Simplified help & reporting system
✅ Comprehensive moderation framework
✅ New Moderation Hub for internal team organization
Case Study 4: Create Training Program for Global Community Managers
I developed and implemented a comprehensive onboarding and training program for over 70 Community Managers, ensuring consistency and excellence across 30+ global coliving spaces. This contributed to Community Managers consistently achieving the highest guest satisfaction scores, averaging 4.5+ stars in reviews every quarter.
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Outsite offers beautiful places to stay designed for remote workers, but it’s key competitive advantage is Community.
Since Outsite bakes Community into nearly every part of the experience, the company relies heavily on local Community Managers to execute a top-notch experience both in-person and online. Because of this, a strong onboarding process is essential to welcome each Community Manager and give them the tools and support to succeed.
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As Head of Guest Experience, I was responsible for onboarding, training, and managing all Community Managers on anything related to their Community Responsibilities.
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Created onboarding and training process
Built resource hub to host:
training documentation
responsibilities checklist
resources, examples, and inspiration from peer community managers
Continually added or updated information as needed
Streamlined follow up actions and check-in cadence
Facilitated quarterly check-ins with 30+ community managers
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✅ Held 70+ Community Manager trainings.
✅ In Outsite Reviews, the Community Manager category is consistently the highest ranked category, typically 4.5 or 4.6 out of 5 stars.
