Community
Hey, Christina here.
I help entrepreneurs, creators, coaches, and small businesses launch their online communities on Circle.
I’m a community professional with 10+ years of experience, with a specializing in on scaling and supporting community programs international.
Fully embodying the #WorkFromAnywhere ethos, I have traveled the world while working remotely for 4 years. When not in front of my laptop, you can usually find me playing outside.
Where Ideas Become Action
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Where Ideas Become Action 〰️
Setup & Launch
✦ Platform Selection
✦ Design Community Architecture
✦ Beta Testing
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Engagement & Retention
✦ Platform Selection
✦ Design Community Architecture
✦ Beta Testing
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Consultations
✦ Platform Selection
✦ Design Community Architecture
✦ Beta Testing
✦
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Project Management: Notion, Asana, Trello, Slack, Google Drive, Toggl, FIO, Miro, Airtable, Calendly, Todoist
Platform: Circle, Meetup, WhatsApp, Product Hunt, Google Business Profile, Cloudbeds, Discord, Instagram
Engagement: Orbiit, Tally, Typeform, ChatGPT
Events: Eventbrite, Splash, Luma, YouTube, Zoom, Zapier
Design: Illustrator, Canva, iMovie
Data: Google Analytics, Metabase
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2023 Tech Ladies Leadership Accelerator
2022 Google Project Management
2020 The Community MBA
2020 The Science of Well-Being -
Wellness, Spiritual, Tech, Hospitality, Coliving, Travel, Media Publishing, Film Festivals, Advertising, Higher Education
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Work on Climate - Volunteer Moderator
Circle
Outsite
The Community Community
CMX
Tech Ladies
Lunch Club
Duolingo
My Community Approach
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My Community Approach 〰️
Case Studies
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Case Studies ✦
Case Study 1: Launch New Online Community Platform
Transformed Outsite's outdated Slack community into a sleek Member Hub, seamlessly integrating into their mobile app. With a 74% member adoption rate and engagement at 24% MAU, the platform now connects 5,000+ Members globally.
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When the pandemic began in 2020, it significantly restricted Outsite’s in-person community strategy. Although there was an existing online Slack group for Members, Slack presented several issues:
Required a separate account for access
Conversations and knowledge expired
Provided extremely limited analytics
Poor navigation and lack of channel organization
Unbranded community space and experience
Given these challenges, a decision was made to find a new Community Platform to better meet the community's needs and seamlessly integrate with a future mobile app.
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Project Lead and Product Lead as Outsite’s Head of Community and Events
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Determined and prioritized essential community platform features
Researched and compared Community Platform options
Facilitated 2 rounds of Member Feedback
Built the environment and seeded all content for launch
Created online community guidelines, new onboarding strategy, and content calendar
Created migration plan to transition community away from Slack group
Co-created launch campaign and deliverables with Marketing to ensure smooth transition
Hosted 4 Team Trainings prior to launch; created all training materials
Set new KPIs based expanded data sets available
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✅ Successfully transitioned community platform: https://hub.outsite.co/home
✅ High member adoption rate of 74%
✅ Increased MAU (Monthly Active Member) to consistently reach 24% (8-10% is expected)
